Case Studies
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Virtual Events
Medium-Specific Adaptability
During the pandemic, MetroGroup has significantly grown its online events platform, offering a dynamic way to continue engaging customers and maintaining a strong brand presence. We have brought our events online and mastered the art of converting live conferences into sophisticated virtual networking platforms to provide attendees with relationship building opportunities.
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For example, MetroGroup adapted the annual Transportation and Logistics Summit to be produced online in 2020. We were able to provide our T&L customers with an opportunity to deliver their COVID-19 strategy at a virtual iteration of the event.
Image from a virtual conference produced by MetroGroup featuring a leading industry executives.
Image from a virtual conference produced by MetroGroup featuring a leading industry executives.
Talent Integration
Recently, MetroGroup designed a panel entitled, “Keep calm and carry on: Plastics supply chain continuity as the result of speed and agility.” The panel focused on rethinking scale and operating with a leaner organization, less fuel consumption and sustainability for various modes of transport.
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By structuring a diverse and high-level panel, shipping executives used the opportunity to demonstrate thought leadership and a unique perspective on supply chain dynamics.
Case Study: Virginia Maritime Association
International Trade Symposium and Annual Banquet
How do you grow an event?
One of MetroGroup’s core objectives is creating win-win value between organizer, sponsor and attendee. The Virginia Maritime Association (VMA) was organized in 1920 to encourage international and domestic commerce through Virginia’s ports. Over the years it has held the reputation for being a leading, yet regional shipping event. MetroGroup envisioned a larger position for the event. Together with a major 3PL customer of MetroGroup, we are actively reformatting the event for international appeal to be competitive with the largest scale shipping trade events.
Through brand identity campaigning, we are helping to change its perception from a regional event to an international event by phasing out the focus on the Virginia maritime community and promoting the “International Trade Symposium” brand.
Branding
Content
Audience
Case Study: Ripped From The Headlines
NPE & ACS
ACS Group was a large exhibitor of the National Plastics Expo. In May of 2011, they canceled their participation and defaulted on their booth cancellation fee. Using our “white glove” approach, our reinstatement specialists worked with ACS to resolve the claim and simultaneously sell ACS back into the following NPE expo in 2015.
MetroGroup views collection as an opportunity to reinforce exhibitor / organizer relationships and bolster future revenue streams.
The Plastics Show is produced by Plastics Industry Association (PLASTICS) and provides a global platform for plastics industry knowledge and technological innovation to transform the advancements of tomorrow.
MetroGroup helped to rewrite the conference program and panel sessions to deliver content that addresses the most current international shipping concerns, e.g. service vs. rates, international trade tensions, IMO regulation, etc.
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Our international 3PL customer has taken a significant sponsorship position in the event and has invited their large retail customers to attend the event. New, attractive attendees translate to increased attendee revenue as well as increased revenue from competitive 3PLs and other large shipping stakeholders who are actively seeking to win new retail customers.